Mr. Jubal Pillen
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Owner and master optician. Over 25 years experience making glasses, grinding lenses and determining the very best eyewear solutions for customers. Jubal is proud of the fact that we personally make all your glasses, giving you the benefit of all of his expertise and attention. He's an all around fun guy, music enthusiast and motorcylist. Jubal would love to talk to YOU about your eyewear needs. He is an authority on determining the best biker eyewear solutions, and understands how to make the best wrap biker sunglasses for your prescription. 
Mrs. Joan Pillen
Plant Keeper-upper. 
Lunch getter. 
Candy Jar filler.
Reiki Master - Wedding Officiant - Author
Yes, I take care of just about everything, except making the glasses, of course. I would like to stay married, and Jubal is VERY picky about the science of grinding lenses. Therefore, I perform wedding ceremonies for the Sturgis Hitchin Post (still unsuccessfully trying to get Jubal to perform a few wearing an Elvis costume), write books for our The Adventure Seekers saga, read Tarot Cards and throw Rune Stones. Come in for a visit if I can help you in any of these areas, or just let me know if you wanna go to lunch or have a pop or something.
The Eye Guyz Are:

J&J Optical 
2120 Lazelle St
Sturgis SD 57785
(605) 347-9117 
or (605) 561-2020
Business line (605) 561-1111
fax (605) 347-8652
Welcome to J&J Optical
Our mission is to improve the vision of our customers.  We are a state of the art laboratory and a retail store.  Because we grind our own lenses, we can sell eyewear at very competitive prices.  We are proud of our outstanding quality and product knowledge. We are experts at determining the best solutions for our customers, and producing outstanding eyewear at outstanding prices. We are not eye doctors, and do not try to emulate eye doctor clinics.  Our offices are warm, inviting, clean and friendly. We are care about the communities surrounding our stores, and contribute to the wellbeing of the citizens.
Remembering Cadillac Jack
Forever in our hearts.
March 1999 to April 2014

Three score and ten are given to man,
But ours is a much briefer span.
So, though I give you all my heart,
The time will come when we must part.
But all around you, you will see,
Creatures that speak to you of me;
A tired horse, a hunted thing,
A sparrow with a broken wing ...
Pity - and help (I know you will)
And somehow, I will be with you still;
And I shall know, although I'm gone,
The love I gave you lingers on.
--- (Author unknown) ---
Jupiter and Jazzy
HEAD of Customer Service
Born on the first day of Spring, March 22, 2014, Jazzy has become an expert greeter, ball retriever, toy squeeker and cuddler. He luvs customers and has a million friends. A year later, his lil' brother Jupiter came along, and now we're one big happy family.

If you want, ask him to be your friend on his facebook page: