Website designed and hosted by Joan Pillen 2008
jnj@rushmore.com 605 561-1111

  • Every pair of lenses made in our lab
  • Fabulous prices you won't believe!
  • Fast & friendly service - You'll luv us!
  • Specialty glasses are our specialty
  • Biker Eyewear
  • Hunting & Fishing Glasses
  • Safety Glasses
  • Computer Glasses
  • Poker Glasses
Schedule an eye exam with our fabulous eye doc, Anne Britton! She's available in our office weekdays and one Saturday a month! Anne's awesome, and would love to help you "see in a whole new Light!" 

She accepts T-19 Medicaid, Medicare and Tri-care insurance. We can help you submit all other insurances claims to get the most bang for your insurance buck!  Call us to see how we can help you! 
561-2020
2 Pairs Single of Vision Glasses for $100
2 Pairs of Bifocals for just $250
(and that includes NICE frames, lenses, scratch guard, cases, 
and our fabulous service. It's a GREAT deal.)

Unbelievable deals on light adjusting, polarized, super thin, flex frames and biker eyewear.  Visit us or just call 561-2020.

We do it all. Faster. Better. Always less $$.
(With a smile on our face and in a beautiful store.)
We offer a zillion options
WILEY X ! and others ~ and even great wrap sunwear in our 2 for $100 selections.
We can tint any color you like and offer polarized or light changing lenses. We are happy to help you decide whether you want bifocals (or not) in riding glasses. Our service is fast, and our prices are very reasonable.

Whether your lenses need an Rx, or were blessed with perfect vision, we can help keep the wind and dust out of your eyes so you can enjoy the ride! Even if other optical shops have told you your Rx won't 'work' in a wrap frame, give us a try. Please give us a chance if you think biker eyewear has to be expensive.   Rx in Wiley X starts at around $200, and you can even get 2 for $100 in some wrap frames.  
No kidding! 
Call us at 605 561-2020 or come in to discuss your options! 

Remember ~ We have a lab, and we're not afraid to use it! 
We are your BIKER EYEWEAR Headquarters!
Our mission at J&J Optical
 is to improve the vision of our customers. We are a state of the art laboratory and a retail store. Because we grind our own lenses, we can sell eyewear at very competitive prices. We are proud of our outstanding quality and product knowledge. We are experts at determining the best solutions for our customers, and producing outstanding eyewear at outstanding prices. We are not eye doctors, and do not try to emulate eye doctor clinics. Our offices are warm, inviting, clean and friendly. We are care about the communities surrounding our stores, and contribute to the wellbeing of the citizens.

Thank you very much for visiting our website. 
We would love to help you find the perfect eyewear for yourself and your family.  While we realize it is unusual for an Optical Shop to offer weddings, essential oils, books, tarot readings and healing juices, we invite you to visit us for any reason, even if just to say 'hi' or enjoy a little human contact. If you would like me to help you create your own website for your business, family reunion, wedding, sports team or whatever, just call me at 605-561-1111. If I can do it, you can, too!  Love, Joan.

Lord, make me an instrument of thy peace!
That where there is hatred, I may bring love.
That where there is wrong, I may bring the spirit of forgiveness.
That where there is discord, I may bring harmony.
That where there is error, I may bring truth.
That where there is doubt, I may bring faith.
That where there is despair, I may bring hope.
That where there are shadows, I may bring light.
That where there is sadness, I may bring joy.
Lord, grant that I may seek rather to comfort, than to be comforted.
To understand, than to be understood.
To love, than to be loved.
For it is by self-forgetting that one finds.
It is by forgiving that one is forgiven.
It is by dying that one awakens to Eternal Life.  
—Saint Francis of Assisi—

Mon-Fri: 9 - 5:30
Sat: 9 - noon
Or anytime by appointment
You have friends in Eye Places!