Website designed and hosted by Joan Pillen 2008
jnj@rushmore.com 605 561-1111

  • Every pair of lenses made in our lab
  • Fabulous prices you won't believe!
  • Fast & friendly service - You'll luv us!
  • Specialty glasses are our specialty
  • Biker Eyewear, 
  • Hunting & Fishing Glasses, 
  • Safety Glasses
  • Computer Glasses
  • Poker Glasses
Come in for a sample of 
"The Limu Experience"
  • the miracle of fucoidan
  • seaweed in a bottle
  • a great way to live, look and feel better

Visit www.BlackHillsLimu.com to learn more a
and scroll through the 97 reasons to drink Limu.​  We invite you to join us HERE every Wednesday evening at 5:00 for a Limu Experience Party!
Schedule an eye exam with our new eye doc, Anne Britton! She's available in our office Tuesdays and one Saturday a month! Anne's awesome, and would love to help you "see in a whole new Light!" 

J&J Optical and Anne Britton accept T-19 Medicaid, Medicare and Tri-care insurance. We can help you submit all other insurances claims to get the most bang for your insurance buck!  Call us to see how we can help you! 
561-2020
The ancient wisdom of Tarot Cards and Rune Stones, supplemented with essential oils and fresh juices, help a ranching family survive loss and grief. Colorful characters in breathtaking scenery experience laughter and tears in this tale of adventure and victory. Will Floridian Victor Garcia find love and vitality when he stumbles upon the Black Hills Stock Show and Rodeo in a South Dakota January? Will the wisdom and fortitude of octogenarian Tokada Good Elk be strong enough to see his best friend’s family recover? Will an award winning dream, which was left to die on the highway in a terrible tragedy, be brought back to life? Read The Adventure Seekers and experience thrills, spill, chills and, ultimately, success.  www.the-adventure-seekers.com
2 Pairs Single of Vision Glasses for $100
2 Pairs of Bifocals for just $250
(and that includes NICE frames, lenses, scratch guard, cases, 
and our fabulous service. It's a GREAT deal.)

Unbelievable deals on light adjusting, polarized, super thin, flex frames and biker eyewear.  Visit us or just call 561-2020.

We do it all. Faster. Better. Always less $$.
(With a smile on our face and in a beautiful store.)
Our Vision:
To bring Young Living Essential Oils to every home in the world.
Our Mission:
We honor our stewardship to champion nature's living energy, essential oils, by fostering a community of healing and discovery while inspiring individuals to wellness, purpose, and abundance.
There is magic in planting a seed and watching it grow. Just as the seeds of our essential oils are carefully sown, the wholesome ingredients in our wellness products have been cultivated for total mind and body health. To put the power of complete wellness into your hands, we have carefully crafted a line of essential oils, all-natural vitamins, and product solutions designed to help you live a balanced, healthy life.
Visit our office and sample a few essential oils!  
Call Joan at 605 561-1111, or just walk in.  

If you'd like to order a few, or sign up to become a distributor, click ere: https://www.youngliving.org/livingwell 
We offer a zillion options, including: 
WILEY X ~ RAYBAN ~ MAUI JIM ~ and even great wrap sunwear in our 2 for $100 selections.
We can tint any color you like and offer polarized or light changing lenses. We are happy to help you decide whether you want bifocals (or not) in riding glasses. Our service is fast, and our prices are very reasonable.

Whether your lenses need an Rx, or were blessed with perfect vision, we can help keep the wind and dust out of your eyes so you can enjoy the ride! Even if other optical shops have told you your Rx won't 'work' in a wrap frame, give us a try. Please give us a chance if you think biker eyewear has to be expensive.   Rx in Wiley X starts at around $200, and you can even get 2 for $100 in some wrap frames.  No kidding! 
Call us at 605 561-2020 or come in to discuss your options! 

Remember ~ We have a lab, and we're not afraid to use it! 
We are your BIKER EYEWEAR Headquarters!
 An exclusive blend of Clove, Cinnamon, Lemon, Eucalyptus Radiata and Rosemary
This blend is based on legends of a group of European thieves who covered themselves with essential oils while robbing graves of plague victims. The use of these powerful oils prevented them from contracting disease while coming in contact with infectious bodies. When apprehended, they disclosed their secret in exchange for more lenient punishment.

This fabulous oil is anti-viral, anti-septic, anti-bacterial and anti-infectious. A well used bottle will last months. All in all, it's probably the best 34 bucks you'll ever spend.  Visit J&J Optical to try it for yourself.
There are hundreds of miraculous uses for Thieves, including:
  •   Apply on the soles of your feet to protect you from colds and flu.
  •   Mix with a tablespoon of water, gargle and swallow for a sore throat.
  •   Apply to your upper chest and throat for bronchitis.
  •   Place a drop on your thumb and apply to the roof of your mouth for a headache.
  •   For acne, tapply to the skin diluted with V-6™ oil.
  •   Breathe in the vapors when you have lung congestion.
  •   Apply to bee stings to neutralize the toxin and relieve the pain.
  •   Apply to gums to prevent and treat gum disease.
  •   Apply orally to maintain healthy teeth and reduce cavities.
  •   Apply to gums and teeth for pain relief from toothaches.
  •   Diffuse to solve mold problems.
  •   Add to orange juice and drink to reduce phlegm and congestion.
  •   Put on the tip of your tongue to help you stop smoking.
  •   Apply on cold sores and canker sores to make them disappear.
  •   For warts, apply topically, inhale and ingest in capsules to make them disappear.
  •   Drink a few drops in water or juice every three hours to stop a cold.
Our mission at J&J Optical
 is to improve the vision of our customers. We are a state of the art laboratory and a retail store. Because we grind our own lenses, we can sell eyewear at very competitive prices. We are proud of our outstanding quality and product knowledge. We are experts at determining the best solutions for our customers, and producing outstanding eyewear at outstanding prices. We are not eye doctors, and do not try to emulate eye doctor clinics. Our offices are warm, inviting, clean and friendly. We are care about the communities surrounding our stores, and contribute to the wellbeing of the citizens.

Thank you very much for visiting our website. 
We would love to help you find the perfect eyewear for yourself and your family.  While we realize it is unusual for an Optical Shop to offer weddings, essential oils, books, tarot readings and healing juices, we invite you to visit us for any reason, even if just to say 'hi' or enjoy a little human contact. If you would like me to help you create your own website for your business, family reunion, wedding, sports team or whatever, just call me at 605-561-1111. If I can do it, you can, too!  Love, Joan.

Lord, make me an instrument of thy peace!
That where there is hatred, I may bring love.
That where there is wrong, I may bring the spirit of forgiveness.
That where there is discord, I may bring harmony.
That where there is error, I may bring truth.
That where there is doubt, I may bring faith.
That where there is despair, I may bring hope.
That where there are shadows, I may bring light.
That where there is sadness, I may bring joy.
Lord, grant that I may seek rather to comfort, than to be comforted.
To understand, than to be understood.
To love, than to be loved.
For it is by self-forgetting that one finds.
It is by forgiving that one is forgiven.
It is by dying that one awakens to Eternal Life.  
—Saint Francis of Assisi—

Read 'The Adventure Seekers' today
A story about life, loss and inspiration in the Black Hills of South Dakota