Serving Sturgis since 2000 , we have proudly helped thousands of bikers with high quality prescription eyewear. Open everyday during the Rally, and normal business hours all year long, we are a full service optical shop & state-of-the-art laboratory, all right here in downtown Sturgis. 

Let our expertise and fast service make your next pair of biker eyewear. You be impressed with our fabulous quality at a price you won't believe
Prescription Wiley X Polarized Single Vision Eyewear starts at $350
with no-line bifocals at $425
At J&J Optical, deals that might sound too good to be true actually ARE true. 
Why? Beacause we have a lab and we're not afraid to use it! 
These great offers include frames, high quality single vision lenses, scratch guard and cases. 
Call Jubal at (605) 561-2020.  Or shoot him an email at jnj@rushmore.com  Discuss with him your particular needs. Or stop in while you're in town, whether for the rally or any other time of the year.
Take advantage of our extensive knowledge , in-house lab and fast service.  

We want to make your next pair of Rx biker eyewear, whether you live anywhere in the US, world or right here in Sturgis. 

Most of all...Enjoy riding your bike!
"The road stretches ahead, 
Under clear sunny skies.
Feel the wind in your hair,
Not in your eyes!"

Mon-Fri: 9 - 5:30
Sat: 9 - noon
Or anytime by appointment
You have friends in Eye Places!
2120 Lazelle Street  
(off Exit 30, next to Indian Motorcycles) 
(605) 561-2020